Capitalising on this, Tim
Hortons coffee shop chain in the UEA has introduced a ‘Headline News’ Cup sleeve. A special
printer pulls tweets from the Gulf News Twitter account every hour and prints
onto the sleeve, which is served with every cup. If customers want to read
further they simply scan the QR code or enter the URL, which will direct them
to the Gulf News website.
If you run a café or coffee shop and have a specific
customer profile, this is a great way to further engage with your audience and
stand out from your competitors – it doesn’t need to be national news that you
are sharing! You may even be able to strike a deal with compatible
organisations wishing to appeal to your customers.
Montfort Catering Consultants – Catering Innovation &
Advice
