Friday 25 May 2012

Creating Demand for Your Café or Restaurant

Whether you operate a café, restaurant, take away, employee catering, university refectory or any other catering operation, one sure way of increasing the attraction and demand of your produce is likely to be through scarcity.

The Doughnut Vault in Chicago opens Tuesday to Friday at 8.30am and Saturday at 9.30am. The incentive of getting there early is that when they have sold their last doughnut they close for the day. That’s how you sell 1,142 doughnuts in 2½hrs when it’s raining.


The approach can be applied to any food and beverage outlet and works especially well when you have multiple menu items, as well as being a great way to control food costs.

www.montfortconsultants.com - Commercial & Practical Catering Advice

The Doughnut Vault